Sunday, May 20, 2012

Using RSS to target indie film to distributors


To the technology world, RSS means, “Really Simple Syndication” not sure what that means? Well, let me say if excused correctly, it will mean additional traffic or attention directed to the target of your choice. Hopefully, that’s your indie film you’re bring attention to.

Digital Marketing
The internet has allowed indie filmmakers to advertise their film to the world and optimize their project to viewers for a minimum cost. By syndicating your film website with the following internet social media tools like, facebook, google plus, twitter, linkedIn, youtube, viemo and Imdb, filmmakers can grab the attention of audiences for a fraction of normal print and advertising cost of traditional film marketing.


Film Applications
Movie goers no longer rely on the weekly Friday or Saturday night to seek there entertainment, now there are mobile apps, laptops, iPads, Kindles all equipped with software that allow fans to download the film of their choice. Connecting to the audience is the objective, for distributors of the digital market. Reach them where they are, on the phone or searching the web using the tool of choice and converting apps to VOD on mobile device.


Independent Monitor
Never fear, free internet application are here, that allow indie filmmaker to monitor the movie “Key Performance Indicators” (KPI) campaign. If your objective is to increase awareness or prompting a product purchase, they can all be monitored by placing KPI’s goals in place, generate a KPI target and agreeing to the target goal.

Filmmakers can use college interns to set up and maintain the digital marketing campaign, list the duration, channels. Interns can suggest the online objective KPI goals and target. Improve the “Search Engine Optimization” (SEO) a webmaster tool that help fans to find your project and offer strategies that will maximum the conversion rate.

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