To the technology world, RSS means,
“Really Simple Syndication” not sure what that means? Well, let me say if
excused correctly, it will mean additional traffic or attention directed to the
target of your choice. Hopefully, that’s your indie film you’re bring attention to.
Digital Marketing
The internet has allowed indie
filmmakers to advertise their film to the world and optimize their project to
viewers for a minimum cost. By syndicating your film website with the
following internet social media tools like, facebook, google plus, twitter,
linkedIn, youtube, viemo and Imdb, filmmakers can grab the attention of
audiences for a fraction of normal print and advertising cost of traditional
film marketing.
Film Applications
Movie goers no
longer rely on the weekly Friday or Saturday night to seek there entertainment,
now there are mobile apps, laptops, iPads, Kindles all equipped with software
that allow fans to download the film of their choice. Connecting to the
audience is the objective, for distributors of the digital market. Reach them
where they are, on the phone or searching the web using the tool of choice and
converting apps to VOD on mobile device.
Independent Monitor
Never fear, free
internet application are here, that allow indie filmmaker to monitor the movie
“Key Performance Indicators” (KPI) campaign. If your objective is to increase
awareness or prompting a product purchase, they can all be monitored by placing
KPI’s goals in place, generate a KPI target and agreeing to the target goal.
Filmmakers can use
college interns to set up and maintain the digital marketing campaign, list the
duration, channels. Interns can suggest the online objective KPI goals and
target. Improve the “Search Engine Optimization” (SEO) a webmaster tool that
help fans to find your project and offer strategies that will maximum the
conversion rate.
