How to select the correct sponsor for you?

Weather you’re the local Boys and Girl club or the next number one draft pick preparing for the professional level of your sport, beware of your agent sending out generic sponsorship packages that are lacking strategic alliances.

In the past corporate marketing and advertising departments were unable to quantify the value of sponsorship packages they were asked to participate in, they were given the sky the limit pitch for providing a check for the event. That is no longer the case, advertiser have learned to calculate the value of the marketing and able to determine the rate of return for each sponsorship campaign.


What's your strategy?
Strategic alliances are something that is over looked on both sides of the campaign. Both must do their homework and research to consider the lifestyle, target consumer, emotional connection, but more importantly, what is the impact their market share. The main questions are how do you know if it’s the correct fit.

Before the sponsorship package reaches the potential client, the brand value must match and meet the value of all parties connected with the project. The athlete must have complete by in and have corporate loyalty for maximum results. Is this a product that the athlete will use if he does not receive any benefit or compensation?


Blue Print to Activate Plan
From a corporate perspective, the opportunities to build a stronger brand alliance value with the event or athlete they are partnering with. Linking or collaborating brands can be brilliant or it may show a flaw and misconception to the target consumer. Prior to any contract signed, corporate analyst review the economic cost and effective measured by increased sales, additional exposure and over all brand achievement.

Entertainment marketing has evolved to a detailed scientist research database of reliable information of do’s and don’t. IEG sports sponsorship report provides audience research newsletter discussing everything from sponsorship strategies, selling points, associations and who is seeking deals. IEG sponsorship content is subdivided into industries, property types and sponsorship topics. As a novice, you can now speak the same language as professional advertising marketers and branding companies. Consider this the equivalent as the, Internal Revenue Code book used by the IRS. A subscription is just a click away!