The article, “Sports Still Draw Fans Despite Recession” shows the importants of the fabric of sports in America. In my humble opinion, the reason most fans are drawn to the traditional sport of football, baseball and basketball can be summerized into one word, reminisce. Former players, parents and friends are allowed to bond and reminisce once again of the days of family members dead and alive participating and representing their schools, town or state for that championship season and the great old days of glory.
When we consisder the economy of sports and weather we have reached a recession in sport and how do we turn it around. We only need to return to basic. Support our local sport teams and players. It’s our local hero’s that motivate us to watch and see if the current athlete can duplicate what our childhood idols have engraved into our hearts and mind. Is that player making us stand to our feet with reverence and admiration, do they give their all and leave it on the field or court. Sports in america, is what oprea is in europe. It’s the moment that allows us all to escape our everyday life worries of bills, health care and political belief.
For that time we are fans, cheering as one for the same team and players. We all have our stories of how and when we first saw that player and knew he or she would be the anointed one. How many of us remember Michael Jordan making the winning jumper at the Louisiana Superdome in 1982. Did we know he would become the Hall of Fame superstar he is today. What about the time that Magic Johnson carried the 1996 Olympic flame into the Atlanta Stadium just before Mohammd Ali lit the torch.
What about the 1980 “Miracle on Ice” in Lake Placid, New York. When the USA ice hockey team beat the USSR for the gold medal and Al Michaels saying “Do you believe in Miracles”. Weather a hockey fan or not we were all americans standing up and cheering our college boys of winter ice. As you consisder the arenas over the year that have been witness to one great event or another, it’s that passion for our sports that allow us to continue to renovate or build new arena’s for the next generations to witness the next great sport event of there time.
Increase Profit
Since we understand why it’s important to have sporting arena’s we need to make them more economically viable to the times. My recommendation is to create arena diversity or a muilt-purpose arena that will be used for more than just the purpose of one team. In Los Angeles, the Staples Arena is used for the home games of the Lakers, Clippers, Kings, music concerts, Disney on ice, etc. The Staple Arena has corporate suites, private and public restaurants alone with a store that license local team merchandise.
All arena’s are over size apartment buildings that need tenants to occupy the rental space for monthly revenue and annual profits. If we limit the days unoccupied we can maximize the profits from concessions, license merchandising, arena parking and other goods and services.
Where there are limited major professional sporting teams in the market, offer a co-occupy agreement with college or high school organizations and conferences. For example, the Louisiana Superdome is the home of the annual Suger Bowl, the Bayou Classic and the Louisiana mens and ladies state football and basketball divisional championship games.
Local, regional and national sponsorship is always appealing when you have a full house to advertise and market too. Live sport blog revenue from live games are a way to include national audiances.
TV, Cable and paid for TV can also be obtained when you maximize the arena attendence.
Revenue can only be obtained by filling the arena. A empty arena or unoccupied arena can only bring more expense with maintence and up keep.
http://www.thesportjournal.org/article/economic-values-professional-sport-franchises-united-states
http://www.usatoday.com/sports/college/2009-04-01-marketing-cover_N.htm
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