Sunday, February 19, 2012
Sunday, February 12, 2012
Increase revenue on that old arena
Fan Attraction
The article, “Sports Still Draw Fans Despite Recession” shows the importants of the fabric of sports in America. In my humble opinion, the reason most fans are drawn to the traditional sport of football, baseball and basketball can be summerized into one word, reminisce. Former players, parents and friends are allowed to bond and reminisce once again of the days of family members dead and alive participating and representing their schools, town or state for that championship season and the great old days of glory.
When we consisder the economy of sports and weather we have reached a recession in sport and how do we turn it around. We only need to return to basic. Support our local sport teams and players. It’s our local hero’s that motivate us to watch and see if the current athlete can duplicate what our childhood idols have engraved into our hearts and mind. Is that player making us stand to our feet with reverence and admiration, do they give their all and leave it on the field or court. Sports in america, is what oprea is in europe. It’s the moment that allows us all to escape our everyday life worries of bills, health care and political belief.
For that time we are fans, cheering as one for the same team and players. We all have our stories of how and when we first saw that player and knew he or she would be the anointed one. How many of us remember Michael Jordan making the winning jumper at the Louisiana Superdome in 1982. Did we know he would become the Hall of Fame superstar he is today. What about the time that Magic Johnson carried the 1996 Olympic flame into the Atlanta Stadium just before Mohammd Ali lit the torch.
What about the 1980 “Miracle on Ice” in Lake Placid, New York. When the USA ice hockey team beat the USSR for the gold medal and Al Michaels saying “Do you believe in Miracles”. Weather a hockey fan or not we were all americans standing up and cheering our college boys of winter ice. As you consisder the arenas over the year that have been witness to one great event or another, it’s that passion for our sports that allow us to continue to renovate or build new arena’s for the next generations to witness the next great sport event of there time.
Increase Profit
Since we understand why it’s important to have sporting arena’s we need to make them more economically viable to the times. My recommendation is to create arena diversity or a muilt-purpose arena that will be used for more than just the purpose of one team. In Los Angeles, the Staples Arena is used for the home games of the Lakers, Clippers, Kings, music concerts, Disney on ice, etc. The Staple Arena has corporate suites, private and public restaurants alone with a store that license local team merchandise.
All arena’s are over size apartment buildings that need tenants to occupy the rental space for monthly revenue and annual profits. If we limit the days unoccupied we can maximize the profits from concessions, license merchandising, arena parking and other goods and services.
Where there are limited major professional sporting teams in the market, offer a co-occupy agreement with college or high school organizations and conferences. For example, the Louisiana Superdome is the home of the annual Suger Bowl, the Bayou Classic and the Louisiana mens and ladies state football and basketball divisional championship games.
Local, regional and national sponsorship is always appealing when you have a full house to advertise and market too. Live sport blog revenue from live games are a way to include national audiances.
TV, Cable and paid for TV can also be obtained when you maximize the arena attendence.
Revenue can only be obtained by filling the arena. A empty arena or unoccupied arena can only bring more expense with maintence and up keep.
http://www.thesportjournal.org/article/economic-values-professional-sport-franchises-united-states
http://www.usatoday.com/sports/college/2009-04-01-marketing-cover_N.htm
The article, “Sports Still Draw Fans Despite Recession” shows the importants of the fabric of sports in America. In my humble opinion, the reason most fans are drawn to the traditional sport of football, baseball and basketball can be summerized into one word, reminisce. Former players, parents and friends are allowed to bond and reminisce once again of the days of family members dead and alive participating and representing their schools, town or state for that championship season and the great old days of glory.
When we consisder the economy of sports and weather we have reached a recession in sport and how do we turn it around. We only need to return to basic. Support our local sport teams and players. It’s our local hero’s that motivate us to watch and see if the current athlete can duplicate what our childhood idols have engraved into our hearts and mind. Is that player making us stand to our feet with reverence and admiration, do they give their all and leave it on the field or court. Sports in america, is what oprea is in europe. It’s the moment that allows us all to escape our everyday life worries of bills, health care and political belief.
For that time we are fans, cheering as one for the same team and players. We all have our stories of how and when we first saw that player and knew he or she would be the anointed one. How many of us remember Michael Jordan making the winning jumper at the Louisiana Superdome in 1982. Did we know he would become the Hall of Fame superstar he is today. What about the time that Magic Johnson carried the 1996 Olympic flame into the Atlanta Stadium just before Mohammd Ali lit the torch.
What about the 1980 “Miracle on Ice” in Lake Placid, New York. When the USA ice hockey team beat the USSR for the gold medal and Al Michaels saying “Do you believe in Miracles”. Weather a hockey fan or not we were all americans standing up and cheering our college boys of winter ice. As you consisder the arenas over the year that have been witness to one great event or another, it’s that passion for our sports that allow us to continue to renovate or build new arena’s for the next generations to witness the next great sport event of there time.
Increase Profit
Since we understand why it’s important to have sporting arena’s we need to make them more economically viable to the times. My recommendation is to create arena diversity or a muilt-purpose arena that will be used for more than just the purpose of one team. In Los Angeles, the Staples Arena is used for the home games of the Lakers, Clippers, Kings, music concerts, Disney on ice, etc. The Staple Arena has corporate suites, private and public restaurants alone with a store that license local team merchandise.
All arena’s are over size apartment buildings that need tenants to occupy the rental space for monthly revenue and annual profits. If we limit the days unoccupied we can maximize the profits from concessions, license merchandising, arena parking and other goods and services.
Where there are limited major professional sporting teams in the market, offer a co-occupy agreement with college or high school organizations and conferences. For example, the Louisiana Superdome is the home of the annual Suger Bowl, the Bayou Classic and the Louisiana mens and ladies state football and basketball divisional championship games.
Local, regional and national sponsorship is always appealing when you have a full house to advertise and market too. Live sport blog revenue from live games are a way to include national audiances.
TV, Cable and paid for TV can also be obtained when you maximize the arena attendence.
Revenue can only be obtained by filling the arena. A empty arena or unoccupied arena can only bring more expense with maintence and up keep.
http://www.thesportjournal.org/article/economic-values-professional-sport-franchises-united-states
http://www.usatoday.com/sports/college/2009-04-01-marketing-cover_N.htm
Sunday, February 5, 2012
Fantasy Football, the new business in sports
In the decade of cyber space and internet host websites, there can leave no doubt that the passion for fanasty football is the biggest new sports business in america. With over 1 billion dollars in revenue, over 27 million participants in the US and Canada, from celebrities, former professional athletes and the regular joe or joyce that have the obsession for fanasty football are actively participating in the league today.
The humble beginning’s of fantasy football league was formed by Oakland Raiders limited partner, Wilfred Winkenbach, Raiders team managers and sports journalists in 1962. Over the years various leagues and team drafts have taken it’s own shape and form. By the late 1980’s the fantasy football league’s grew to more than 100 thousand participants meeting in local bars and resturants in america.
The platform of today’s fantasy football league was launched into orbit in 1997 when internet sites like SportsLine offered a 24/7 talk show of fantasy football. It allowed passionate participants to voice there opinion’s of drafts, trades and game plans from week to week. Now, with the purchase of SportsLine by CBS and the launch of competitors fantasy football website, their’s estimated more than 36 million people currently participating.
Fantasy football has become so popular that Las Vegas casinos have gotten into the action by hosting fantasy football annual drafts, offering the in-game betting and advertising a prize pool of $2 million, with the winner walking away with $300,000. Like the actual NFL games, Las Vegas have pre-game and halftime entertainment. Last year the Palms enlisted the performance of Snoop Dog Dog for “2700 VIP fantasy football owners attending special events surrounding their draft party weekend”.
The growth is so overwhelming that, Yahoo have set up a dedicated web platform that offers various game format, play calling and real time broadcasting with statistical analysis of the football coverage of players. Yahoo is the largest single-source provider and collects revenue form entry fees, advertising and technolgy upgrades.
Fantasy football is apporching 50 years old and only 10 years of cyber platform. The industry boost of annual revenue between, $1-2 billion dollars and growing. The league have incorporated rules set up by the “Fantasy Sports Trade Association”. An equilient of the NBA, NFL, NHL and Major league baseball commissors. It has the star power, the passion and a world wide audience, all equal to a formula for growing success.
http://www.hollywoodreporter.com/news/fantasy-footballs-1-billion-a-221105
http://news.yahoo.com/fantasy-football-big-revenue-generator-las-vegas-225000945.html
http://www.informationweek.com/news/201804513
The humble beginning’s of fantasy football league was formed by Oakland Raiders limited partner, Wilfred Winkenbach, Raiders team managers and sports journalists in 1962. Over the years various leagues and team drafts have taken it’s own shape and form. By the late 1980’s the fantasy football league’s grew to more than 100 thousand participants meeting in local bars and resturants in america.
The platform of today’s fantasy football league was launched into orbit in 1997 when internet sites like SportsLine offered a 24/7 talk show of fantasy football. It allowed passionate participants to voice there opinion’s of drafts, trades and game plans from week to week. Now, with the purchase of SportsLine by CBS and the launch of competitors fantasy football website, their’s estimated more than 36 million people currently participating.
Fantasy football has become so popular that Las Vegas casinos have gotten into the action by hosting fantasy football annual drafts, offering the in-game betting and advertising a prize pool of $2 million, with the winner walking away with $300,000. Like the actual NFL games, Las Vegas have pre-game and halftime entertainment. Last year the Palms enlisted the performance of Snoop Dog Dog for “2700 VIP fantasy football owners attending special events surrounding their draft party weekend”.
The growth is so overwhelming that, Yahoo have set up a dedicated web platform that offers various game format, play calling and real time broadcasting with statistical analysis of the football coverage of players. Yahoo is the largest single-source provider and collects revenue form entry fees, advertising and technolgy upgrades.
Fantasy football is apporching 50 years old and only 10 years of cyber platform. The industry boost of annual revenue between, $1-2 billion dollars and growing. The league have incorporated rules set up by the “Fantasy Sports Trade Association”. An equilient of the NBA, NFL, NHL and Major league baseball commissors. It has the star power, the passion and a world wide audience, all equal to a formula for growing success.
http://www.hollywoodreporter.com/news/fantasy-footballs-1-billion-a-221105
http://news.yahoo.com/fantasy-football-big-revenue-generator-las-vegas-225000945.html
http://www.informationweek.com/news/201804513
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