Big Brother
Has there been a time in business that you wish you had a big brother to aid or assist you in battle. As an independent film and TV production company, you should consider joining the team of the Independent Film and Television Alliance (IFTA).
This is a worldwide organization that services the needs of independents in the areas of continual market access and trade barriers, intellectual property, production incentives, international marketplace conditions, film finance and security interests.
In a nutshell, they provide the international business development staff that eludes most of the independents. As a production company these are programs you can’t be without.
Market Access / Trade Barriers
Your big brother, IFTA fights to even the playing field for international film and TV distribution channels. IFTA is allied with the international Federation of Film Producers Association and other worldwide organizations whose mission is to ensure the sharing of international productions and distributions.
Intellectual Property (IP)
Whether your production company is small, medium or large, the IFTA will represent their members in Washington D.C. over anti-piracy issues before the U.S. House Committee on Foreign Affairs. Protecting the interests of IP from country’s not willing to provide copyright protection within its borders.
The IFTA works with the United States Trade Representatives in criminal trademark and copyright infringements. Knowing that big brother has your back you can concentrate on more creative projects and have some insurance that international revenue can be realized.
Production Incentives
As a filmmaker or TV producer, how many times have you wished for an additional 10 or 15 % added to your production budget. Your big brother is an advocate for national and local initiatives to ensure that independents receive there fair share of financial incentives.
International Marketplace Conditions
If you are interested in filming in other countries, but don’t know where to start, your big brother at IFTA does. The IFTA can provide you with research and analysis of various government bodies. They can advocate on your behalf and alert you to all issues that can affect the marketplace conditions.
Film Finance and Security Interests
There’s not one production company that would turn down their own personal banker or worldwide film financer. IFTA advocates and communicates with international film financing and banking institutions with each countries film financing issues and rules throughout the world.
In the film and television production business there are several choices of professional associations to consider, however very few are as complete as IFTA. It’s the business side that is rarely spoken about, but always needed.
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