The curtain opened and this slim and beautiful lady stepped forward to the microphone. She introduced her self as, Ms. Thandiwe Ajdewa Newton of Zambia, Africa. Thandie, as she likes to be called, goes on to describe how she came to know herself and what she went through to discover the real her.
It was a heart-warming admission of guilt of a life style that included anxieties, shame and a lack of acceptance due to having a black mother from Zambia, Africa and white father from Cornwall, England. Thandie, suffered from bulimia and low self-esteem before she discovered a temporary relief in the performing arts.
It is rare to see someone of this magnitude truly open up and share their personal life of trials and tribulations. She single handily captured the audience emotionally and there trust never wavered. At that point Thandie became an inspiration for all that heard her confession. The truth will set you free.
As I embraced her words, I could not help but think that Thandie lacked branding. I know she is a human being, but she is now a star that is treated as a commodity for marketing and promotions. Her value as an actress was determined by the ticket sales of her last film.
However, she as a person could not relate to either side of her heritage. Her dilemma was which one to choose, so she embraced and branded herself with the term “Otherness”.
The idea of branding one’s self may sound peculiar but very necessary to continue down life’s path. Branding offers a peace of mind in knowing from where you came from and where you are going. Your brand is that certainty you can depend on.
Friday, October 21, 2011
Sunday, October 16, 2011
BIG BROTHER
Big Brother
Has there been a time in business that you wish you had a big brother to aid or assist you in battle. As an independent film and TV production company, you should consider joining the team of the Independent Film and Television Alliance (IFTA).
This is a worldwide organization that services the needs of independents in the areas of continual market access and trade barriers, intellectual property, production incentives, international marketplace conditions, film finance and security interests.
In a nutshell, they provide the international business development staff that eludes most of the independents. As a production company these are programs you can’t be without.
Market Access / Trade Barriers
Your big brother, IFTA fights to even the playing field for international film and TV distribution channels. IFTA is allied with the international Federation of Film Producers Association and other worldwide organizations whose mission is to ensure the sharing of international productions and distributions.
Intellectual Property (IP)
Whether your production company is small, medium or large, the IFTA will represent their members in Washington D.C. over anti-piracy issues before the U.S. House Committee on Foreign Affairs. Protecting the interests of IP from country’s not willing to provide copyright protection within its borders.
The IFTA works with the United States Trade Representatives in criminal trademark and copyright infringements. Knowing that big brother has your back you can concentrate on more creative projects and have some insurance that international revenue can be realized.
Production Incentives
As a filmmaker or TV producer, how many times have you wished for an additional 10 or 15 % added to your production budget. Your big brother is an advocate for national and local initiatives to ensure that independents receive there fair share of financial incentives.
International Marketplace Conditions
If you are interested in filming in other countries, but don’t know where to start, your big brother at IFTA does. The IFTA can provide you with research and analysis of various government bodies. They can advocate on your behalf and alert you to all issues that can affect the marketplace conditions.
Film Finance and Security Interests
There’s not one production company that would turn down their own personal banker or worldwide film financer. IFTA advocates and communicates with international film financing and banking institutions with each countries film financing issues and rules throughout the world.
In the film and television production business there are several choices of professional associations to consider, however very few are as complete as IFTA. It’s the business side that is rarely spoken about, but always needed.
Has there been a time in business that you wish you had a big brother to aid or assist you in battle. As an independent film and TV production company, you should consider joining the team of the Independent Film and Television Alliance (IFTA).
This is a worldwide organization that services the needs of independents in the areas of continual market access and trade barriers, intellectual property, production incentives, international marketplace conditions, film finance and security interests.
In a nutshell, they provide the international business development staff that eludes most of the independents. As a production company these are programs you can’t be without.
Market Access / Trade Barriers
Your big brother, IFTA fights to even the playing field for international film and TV distribution channels. IFTA is allied with the international Federation of Film Producers Association and other worldwide organizations whose mission is to ensure the sharing of international productions and distributions.
Intellectual Property (IP)
Whether your production company is small, medium or large, the IFTA will represent their members in Washington D.C. over anti-piracy issues before the U.S. House Committee on Foreign Affairs. Protecting the interests of IP from country’s not willing to provide copyright protection within its borders.
The IFTA works with the United States Trade Representatives in criminal trademark and copyright infringements. Knowing that big brother has your back you can concentrate on more creative projects and have some insurance that international revenue can be realized.
Production Incentives
As a filmmaker or TV producer, how many times have you wished for an additional 10 or 15 % added to your production budget. Your big brother is an advocate for national and local initiatives to ensure that independents receive there fair share of financial incentives.
International Marketplace Conditions
If you are interested in filming in other countries, but don’t know where to start, your big brother at IFTA does. The IFTA can provide you with research and analysis of various government bodies. They can advocate on your behalf and alert you to all issues that can affect the marketplace conditions.
Film Finance and Security Interests
There’s not one production company that would turn down their own personal banker or worldwide film financer. IFTA advocates and communicates with international film financing and banking institutions with each countries film financing issues and rules throughout the world.
In the film and television production business there are several choices of professional associations to consider, however very few are as complete as IFTA. It’s the business side that is rarely spoken about, but always needed.
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